The first thing you would like to do is pick the proper social network that you want to work with. It is true that there are a lot of social media networks that you can signup. The social media networks are many, but the following are the popular ones you can use. They are Facebook, LinkedIn, twitter, YouTube. It’s up to you on which network you would like to get on . You could be on all of them if you choose to, but if you’re on all of them, you’ll be stretched so thin that you’ll not be able to have enough time to do a good work on all of them. You will not have a lot of time to make your social media profiles amazing. You don’t want to half-ass them.
In other words, you do not want to get on LinkedIn and do a mediocre job over there. You don’t want to get on Facebook and do a mediocre job over there. It’s better to not get on them than it is to try to do a mediocre job, because doing a mediocre job will get you no reach. Social media, five six years ago was way easier to leverage to get traffic from. Nowadays, their algorithms are so strict because there’s so much competition. For this reason, they’re looking for the cream of the crop. In other words, if you’re not the best of the best you’re not going to do well.
So you would like to select the proper social network that you know would be helpful to the kind of business you are doing online. So the way you pick the social network is to look at what space you’re in. If you’re in b2b or business to business space, then chances are LinkedIn is going to be the best social network for you to pick. Twitter is also another good social media network for b2b or business to business people, but LinkedIn typically is better.
If you’re in b2C or business to consumer space, then Facebook would be the network you must look into. The other social media companies such as Instagram, YouTube all do very well as well. Funny enough, YouTube works for both b2b or business to business and b2c or business to consumers. Now, here’s the thing. You also have to look at what content type that you’ll want to create. Are you someone who’s really good with videos?
If so, you probably want to start with YouTube or LinkedIn. Facebook is much more competitive, and YouTube can get the longevity even if you don’t have an audience. If you don’t have a subscriber pool, you can get more traffic over time, because in Facebook, people don’t really search on there.
But on YouTube, people perform searches all day long for videos and your videos can continually get views if you rank higher. If you’re going after an older demographic, Facebook is amazing. If you’re going after a younger demographic, Instagram and snapchat are amazing.
Start Creating Content:
The second thing you would like to do is start creating content. Yes, you’re, like hey, I have no friends. I have no following.
It doesn’t matter; no one’s going to follow if you don’t have any content, so start creating content that starts off with completing your profile. Facebook, Twitter, Instagram; all of them have profiles.
Complete Your Setup On Social Media
You need to finish everything from a username to your email address, to a very proper nice image, to an outline of who you are or what your company is. If you don’t complete your profile, you are, not giving people a reason to follow you. And when you’re completing your profile, talk about the benefits that people are going to experience from following or subscribing to your page. But as I discussed , it’s all about creating content because it is he content that is going to get people to follow you.
So, it starts with the profile then it gets to the content. If you’re not sure what content to create, you need to check out your competition. You all have competitors. Even if you’re, in a new space like Uber and you’re revolutionizing the taxi industry, your competition would be the taxi industry.
So, you look at what your competition is doing on social media. You look at your closest competitors, on social media and copy what they are doing and use it for inspiration to help you to move in the right direction. For example, if you have a grocery store then Publix or Walmart or Kroger may be your competitors so you go to social media networks to spy on what they are doing. By that I am not saying that you must copy them. You must use their content as an inspiration to help you to know the best direction to go.
You want to see what content they are using and how well it is performing for your competition. You’ll want to also know which content is not doing well for them so that you’ll simply avoid them. This will give you an idea about what you should do more of and what you shouldn’t do as much of. If you don’t know how to create content, it could be as simple as status updates, where you pull out your phone and record a video of you, sharing some links, and if you’re not sure what links to share, you can go to buzzsumo.com and type in any keywords from your industry.
It’ll show you all the favored articles that shows you what people like on Facebook, Twitter and all the social sites, which can then offer you an idea of what kind of content will resonate with that social media network and what doesn’t. Now that you’re creating content, the next thing you need to do is to build connection with people.
Social Media Content Must Be Written For Human Beings not machines:
Just because you’re on a computer doesn’t mean you’re not connecting with humans, so make sure you’re friending, all the people that you know by following them. If you already have friends, like someone that you know in person, you can just invite them to friend you on Facebook or follow you on twitter.
If it’s someone, you do not know, you are going to figure out how to connect with them and here is how you are going to do this. You go and look for all the people in your space who are putting status updates posts. If they have questions, respond to them. Help them out. If they have articles, feel free and share it for them them. If you think their articles are valuable, you can repost, re-share or do whatever it may be.
If there are other people on these channels, fan pages, that are related to your industry; even if it’s your competitors and they’re asking questions, you can respond to them and help them out. That’s how you build a connection even when you’re posting on your own page. The best words you can use to describe social media is that it is a place online where people go to connect for personal or business reason and the main thing businesses do on social media is to help each succeed.
When someone asks a question or leave a comment, you should acknowledge them for taking the time to visit your page and also do your best to answer their questions. Thank them for leaving a comment and respond if they have an issue they want you to help them resolve. That’s how you engage, and what I found is that over time, as you engage, what you’ll see is that a lot of people will come back over to your site.
They’ll follow you and you’ll engage deeply with them and they’ll become a loyal, die-hard followers. Which gets me into my last tip and the last tip is don’t go for follower count. It’s all about having valuable personal connections because if your first 100 fans or followers aren’t that engaged with you, all that these social networks have in their algorithm, is that they’re looking for those people who are trying to beat the system by finding followers by any means possible.
So if you have a million fans, but only a thousand are engaged, the social media networks like Facebook and others will observer the terrible low engagement rate and wonder how you have all these people following you and yet the ratio of those who are following you is way less than those who are not following you. The social media networks know about all these things and they will definitely question that disparity that is showing up on your social media with respect to your websites’ engagement rate.
You shouldn’t show your content to anyone, because no one likes it. But if you had a hundred followers and every single one liked it, shared it, and commented, they did all three of those things, social networks like Facebook are going to be like this, whoa, this content is amazing.
It needs to go viral because everyone loves it, so it’s not about having the most amount of fans, it’s about having the most amount of engaged fans. If someone’s not getting to engage with you, then you don’t need them. Don’t just pay models to talk about you or about your and your business on social media for you so you can get more followers. It’s about having the most relevant die-hard fans . You need to build a connection. No one’s getting to buy from you until you build that relationship
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