This post is about how to do on-page SEO for your eCommerce site. These are tips on how to optimize your site for search engine rankings, and how to create a site that can compete with other websites in the top rankings.
Do you need on-page SEO for your eCommerce website but don’t know where to start? There are a number of different aspects of SEO that should be considered in order to make sure that your website ranks as high as possible in search results. Read below for some great tips and tricks on how to do it correctly.
1. Proper Title Tags
The first thing that you must know about is the titles of your pages. The title tag is the first thing that a search engine will see when it displays your website in its search results. It’s therefore very important to make sure that your titles are both keyword-rich and enticing enough to get people to click on them and visit your website’s pages.
If you want people to click on your titles, you’ll need to use keywords throughout the title of the pages themselves. This means that if you’re aiming to rank for a certain search term, the title of your pages should include only those words that are relevant. For instance, if you want to rank for “e-commerce shop”, then the title will need to include that specific word. You can also use slang or dialect in your titles.
Sometimes, people use the title as their web page’s URL. This means that if you use a title such as “My Techy-Cute E-Commerce Shop”, you might end up with a URL like http://techy-cute.net/shop/. So, be careful not to include your titles in the URLs of your pages, or you’ll run into problems down the line.
2. Keywords in the Meta Descriptions
Meta descriptions are a great way of attracting attention from potential customers and sending a message to them about what your site is about. Meta descriptions appear on the right-hand side of your search results page, just after the title tags. They should be between 60-100 characters long and be targeted toward people that are interested in your product listing. They’re very important as they can greatly improve the click-through rates of your site and improve your search ranking.
A good way to go about creating a meta description is to use a tool such as Keyword Density Checker. It’s an online tool that will help you determine how many relevant keywords are being used in your product’s description, and how high they rank on Google.
3. Purchasing Appropriate Product Images
When you’re first starting out, it can be tough to get your site’s search engine rankings up. To entice visitors and customers to bring their attention to your page, you need product images that are enticing. However, being too realistic might turn off potential customers, so it’s important that you choose images that are relevant and make sense.
Firstly, you can choose your main image with keyword-rich descriptions, but you might want to do a little more than just choose an image. Search engines will often use images that are similar to the ones that are used on the pages themselves. So, if your images are of different products, then it might not work to have keywords in your images’ names or descriptions.
In this case, you should opt for product pictures that look similar to those which are already found on the pages themselves. This will ensure that your page’s images are relevant to the product it’s selling.
4. Product Titles and Descriptions
Whenever you’re on a site looking to purchase something, you’ll usually check out the product’s description either before or after you’ve checked out the title. Product descriptions are important as they can help visitors make up their minds about what they’re buying. It should be written in a way that’s easy to read and which uses keywords for SEO purposes.
Title tags, meta descriptions, and product descriptions are all very important for your site’s SEO purposes. If you’re not sure what they are or how to use them, allow the experts at Raven on Demand to take care of it for you. We’re experts at on-page SEO, so we’ll definitely have a strong understanding of how to set your site up correctly for search engine ranking success.
5. Choosing Exact Match Domains
If you want to make sure that you can rank keywords in your titles, meta descriptions, and product descriptions, the best method is to get your site on an exact match domain. This means that the domain consists of all the keywords you are targeting. This makes sure that if someone searches for your specific keyword, your website will come up first.
6. Ensuring that search robots are allowed
You want to make sure that no matter which search engine you use, you’re allowed access to all of your pages. The reason we recommend this is because if you are only allowed access to one page in Google or another, then the chances are that someone else has already taken advantage of it and started using it for their own site.
This means that you may need to create a separate version of the page just for people who have been banned from using the regular homepage version.
7. Synonyms and Antonyms
We’ve all heard the phrase “the pen is mightier than the sword”. While this quote may be a little overdramatic, it does get one thing across synonyms and antonyms are a very effective search engine optimization technique. By using synonyms in your website’s content, you’ll be able to include many keywords which will positively affect your site’s SEO. Here are some of the top synonyms for SEO:
SEO – Search engine optimization
SEO consultant – search engine optimization specialist
SEO company – search engine optimization firm
SEO tools – search engine marketing products and services.
8. Creating your own content instead of buying it from someone else.
Some sites will offer you articles as a part of their SEO packages. Here’s where a little bit of caution comes into play. You don’t want to take their word for it and think that they’re credible sources. There are plenty of places you can go and get your own content. Here are a few ideas:
– Google will allow you to find recent news articles. Once you have them, there are some tools you can use to make sure they’re 100% relevant.
– Google Alerts can be used to find out when new material is being published. Since you can set it up in such a way that it will notify you by email, you can ensure that you’re always up to date on news on your site’s topic.
– There are plenty of news websites out there that have their own blogs where they discuss key issues. This is great for getting some information and research for your own blog posts.
9. Form submissions
Now we’ve all seen it before, a site with a “Submit Your Site” link at the bottom of the page. Why do you need to do that? Well, one of the main reasons is that people will submit websites to be reviewed by search engines. So why not just submit your site and leave it at that? Because when there are a lot of sites being submitted for review every day, it can take up valuable time and put pressure on your site’s rating. In addition, submitting to your site can prove extremely time-consuming.
How do you prevent this? First, it’s important to give search engines a reason to review your site. The most basic way is to simply make sure you’re active in the search engines and that you’re adding content relevant to your keyword. You’ll want to check the meta-tags on your website’s pages too and ensure they’re all correct.
Additionally, make sure that your site is fast loading and doesn’t contain any broken or missing links. Again, you can use a tool such as Google’s Webmaster Tools to check these things so you don’t need to waste time doing it manually.
If you’re doing everything right and still getting rejected for review, then what’s the easiest way of getting your site added? Promote it to sites that already have good rankings; they’re more likely to know that your site will be a good one to add.
When you’re trying to get a site added to the search engines, you will need to check it against their guidelines tool. Google’s guidelines are more thorough than Yahoo’s and Bing’s, so if you’re only submitting your site to one search engine this would be the one to focus on.
The other major search engines will have their guidelines posted on their sites. You can also get answers to any questions by contacting them directly.
The goal of submitting your site to major search engines is to get your site in front of as many people as possible. There’s a reason why they’re the most popular search engines and they’re known for having the largest amount of traffic. This works well for most environments, but those who live in locations where a good connection is not an option should take note.
Also, an average of 750ms to 1,500ms between requests can be helpful to prevent the user from being painfully aware of delays and can provide a more consistent experience for all users.
Another example of intelligent caching is the use of TTFB. This is the time required for a page to be completely loaded before it can be requested. While it’s true that the page doesn’t necessarily have to be completely visible to get a request from a user, having them wait for the images and other assets can be frustrating and annoying.
The use of intelligent caching should reduce or minimize both download and render times, thus improving usability. When writing HTML code, you might be tempted to use a lot of empty div tags, so that the page is rendered more quickly. When this happens, the browsers use the time it took to render the code as part of their overall computation.
Using this technique, you can actually reduce download times quite a bit, but only if the page is rendered in a reasonable amount of time. Otherwise, your webpage will just seem slow and unresponsive.
10. Using SEO plugins
There are a lot of plugins out there, some free and some not. The reason we’re recommending the paid ones is that they are known to work well and often have excellent customer service. You would be surprised how often WordPress sites crash because the site owner didn’t want to pay for support. It’s better to spare yourself the headache and get one that’s guaranteed to work.
When using the plugin, make sure that you follow the instructions for the letter. What this means is that after installing the plugin and activating it, you will want to find a few places where the instructions tell you to do things. Once you’ve followed these, try a couple of searches. You can usually find a very good idea on how to optimize your website if you follow their advice.
A great site that is dedicated to helping WordPress users manage their own SEO efforts is WP-SEO-Tools .org. They have a lot of useful information available, and while you certainly won’t need to use all of their services, it’s worth checking out.
Going back to the plugins we’ve mentioned earlier, here are a few of the best ones:
Jetpack – this plugin has many features that make sense for SEO purposes. Here are some of the features we like: It will tell you what your bounce rate is. This means how many people come to your website, look at a page, and then leave.
It will optimize your site for search engines or social media.
It helps you keep track of where people are coming from when they go to your site. This is usually very helpful if you’re trying to make sure that you’re providing good service and helping customers whenever they need it. The plugin also provides some other useful features for bloggers and website owners, but those are outside the scope of this article.
– This plugin has many features that make sense for SEO purposes. Here are some of the features we like: Page Speed Insights – this plugin will help you identify the pages on your site that are using text or images that are too large and slowing down the loading of your page. This is a great tool to have because it can help you make sure that you’re not hurting your pages in any way, but rather improving them and making them more effective.
– This plugin will help you identify the pages on your site that are using text or images that are too large and slow down the loading of your page. This is a great tool to have because it can help you make sure that you’re not hurting your pages in any way, but rather improving them and making them more effective. Yoast – this plugin gives you a lot of control over how duplicate content is presented on your site, which is an important factor for search engines to consider when deciding what to do with the website in question.
– This plugin gives you a lot of control over how duplicate content is presented on your site, which is an important factor for search engines to consider when deciding what to do with the website in question. XML Sitemap – this plugin creates an XML sitemap that can be submitted to major search engines. This will let them know about all of the pages on your website, thus making it easier for them to index each page.
11. Cross Linking
Crosslinking is something most people are familiar with, but not many people know how to do it well. Cross-links are anything that will take you from one page to another. By adding this to your website, you can ensure that more people will click on your links and land on your website.
First of all, make sure that you create relevant content on the pages you want to link to each other. You’ll want to make sure that the layout looks good and that the content flows well. You’ll find that if you’re in a hurry to write a new post, you may be tempted just to slap some text together and hope that it gains some traction.
The last thing you will want to do is create an SEO page and get people to link to it, but not really link anywhere else. This is one of the most important aspects of SEO. Links from other sites can bring more traffic than anything else.
Sometimes finding a great link can be difficult. It may take you a while to find the right one, but in the end, they’re well worth it. The main thing to remember is that the links should relate to what you’re doing and be appropriate. You don’t want someone linking to your website if they have something similar in mind, because clearly, they would prefer to go somewhere else. You’ll want to make sure that you only approve links from sites that have similar content and topics as your own.
12. Sharpen Your Pencil and Get Ready to Write!
There’s another great site that you can use to help you with your SEO efforts, and that’s SEOChat.com. This is one of the best sites on the web for SEO information, but they have an excellent forum where you can talk to other people who know SEO as a profession (or like a hobby).
The best thing about this site is that it’s 100% free and quick. You’ll get a lot of useful information from it, and it’s another way to learn more about SEO.
So, there you have it! We hope that you’ve found our tips useful, as well as the other tools available online for SEO. As we said above, everything on this list can be done by yourself. There is no reason to outsource your SEO work as long as you have the time and dedication to learn it.
Learning SEO will take some time, but there is no denying that the returns are well worth it. If you’re having issues with an SEO tool, or just want to tell us how you like our article, feel free to leave a comment below!
Google’s Webmaster tools.